Fundar wanted to raise awareness about the importance of wetlands and the vital social and environmental roles they fulfil.
Although these ecosystems are irreplaceable, there was no legislation to protect them. Fundar developed a detailed report on wetlands protection policies but needed help transforming it into a more engaging, animated version to promote their research.
Their end goal: to enlist more grassroots support for laws that would protect the wetlands.
Our challenge was to let the complexity of the matter be a part of the short story and to explain it in a simple way.
The final product was released alongside a detailed report highlighting the need for wetland legislation in Argentina. It was launched on Fundar’s social media platforms and supported by a media campaign, achieving significant reach and resonance both locally and beyond.
Fundar is an organization dedicated to the study, research and design of public policies with a focus on the development of a sustainable and inclusive Argentina.
Our challenge was to let the complexity of the matter be a part of the short story and to explain it in a simple way.
Rather than relying on an overly simplistic approach, we embraced the complexity of the issue, placing it front and centre—creating a campaign that highlighted the magnitude of the challenge for everyday citizens.
At the heart of the wetlands, water became our protagonist. By working with real water and integrating photography, we combined various animation techniques to craft a visually striking and unforgettable story.
Fundar is an organization dedicated to the study, research and design of public policies with a focus on the development of a sustainable and inclusive Argentina.
Our challenge was to let the complexity of the matter be a part of the short story and to explain it in a simple way.
Our challenge was to let the complexity of the matter be a part of the short story and to explain it in a simple way.
Fundar wanted to raise awareness about the importance of wetlands and the vital social and environmental roles they fulfil.
Although these ecosystems are irreplaceable, there was no legislation to protect them. Fundar developed a detailed report on wetlands protection policies but needed help transforming it into a more engaging, animated version to promote their research.
Their end goal: to enlist more grassroots support for laws that would protect the wetlands.
Rather than relying on an overly simplistic approach, we embraced the complexity of the issue, placing it front and centre—creating a campaign that highlighted the magnitude of the challenge for everyday citizens.
At the heart of the wetlands, water became our protagonist. By working with real water and integrating photography, we combined various animation techniques to craft a visually striking and unforgettable story.
The final product was released alongside a detailed report highlighting the need for wetland legislation in Argentina. It was launched on Fundar’s social media platforms and supported by a media campaign, achieving significant reach and resonance both locally and beyond.
Developed with:
England, Europe, Canada, South Africa
6 Marryat Square, London, SW66UA
Roydon Turner | Founder & CCO
Roydon@allgoodco.org
Byron Grant | Executive Producer
Byron@allgoodco.org
Argentina, North & South America, Asia
Las Retamas 20353, Bariloche
www.simbiosis.cc
Carlos@simbiosis.cc