—CAUSE
Repair culture—CLIENT
Articlulo 41CHALLENGE
Today's economic system is largely based on expansive, never-ending consumption. This logic generates products conceived from their design to have little durability and low possibilities of being repaired. Once the products are found to be defective in any way, the consumer generally then resorts to buying a new one. This paradigm (sustained and encouraged during the last few decades) has a knock-on effect on our socio-environmental conditions—as ever-increasing piles of non-recyclable waste continue to grow.
OUR TAKE
The Repair Club is an organisation that seeks to promote the value of repairing things instead of replacing them. Essentially, this is a vital sustainability practice and integral to responsible consumption. The club won a fund from Patagonia and asked us to put together an educational program to promote repair culture in schools and educational institutions. That's how we got to ‘minor leagues’, a series of educational videos that use humour to teach about repair and much more!
THE RESULT
Our mission was to capture the attention of young people. As such, we understood that entertainment could be a very powerful tool to get them involved with the subject matter at hand. This led to us creating a fictional series in which a group of personified objects go through the different problems of uselessness. Interacting with each other, our protagonists begin to understand how the system conspires against them and what can be done to fight back.
Filmed backgrounds, animated faces, archive material, great actors, actresses and a lot of humour was our recipe to achieve this series that has already provided people of all ages with a lot to talk about! These videos are presented in schools together with educational guides developed by the Repair Club that allow teachers and students to understand the subject in greater depth.