—CAUSE
Education and sustainability—CLIENT
TAGMACHALLENGE
Society is rapidly changing, and bringing with it an ever-changing range of opportunities and challenges. Considering this, our education system does not seem to be keeping up-to-date with the rate of change. In general, we’re still teaching children about a world and time that no longer exists instead of equipping them with the essential knowledge needed to face, sustain and contribute to the world of tomorrow.
TAGMA is an NGO that promotes sustainability in educational fields through the development of public schools built in a collaborative and sustainable way. Thanks to the use of recyclable materials, sustainable power generation, innovative water collection and reuse, thermal insulation, and localised food production — each school is designed and built in order for students to learn and live out critical, eco-conscious knowledge in their daily lives.
OUR TAKE
Together with TAGMA, we created a series of videos that explain their key values to the students themselves. Our intent was to ensure that these principles were not only clearly understood, but able to be implemented by students – regardless of their particular school’s pedagogy.
THE RESULT
Based on TAGMA’s proposal, we created 5 micro-documentaries, each one corresponding to a key principle. Using a narrative structure, we first highlighted the issue and then showed a solution and its practical application, showing examples from inside schools themselves.
TTo achieve this, we created a complete record of the entire building process and then combined it with animation to connect the contents methodologically. TAGMA developed fact sheets of each micro-documentary, so that the teachers can count on supplementary material and implement it in solid and consistent ways. The 5 micro-documentaries are available online and in the audiovisual program Escuela, along with fact sheets that make up the supplementary classes.