CAUSE: science divulgation
INVAP is a world-class leader in technological projects in Argentina, specialising in the development, implementation, and management of highly sophisticated, multidisciplinary projects. Based in Bariloche, Patagonia, INVAP has a significant impact on the town and region, not only by advancing local technologies but also by providing jobs for hundreds of families and instilling a sense of pride in the community.
With such a profound impact on society, INVAP needed to help local residents understand why their work is so vital. They wanted to inform the general public about their research, achievements, and the importance of their projects, with the goal of strengthening their relationship with the people of Patagonia.
We were tasked with developing a campaign that would help people understand the essence of INVAP and its crucial role in the region.
We produced five 1-minute videos, each offering clear explanations of different projects, highlighting their significance and the positive impact they have on the everyday lives of local people.
These videos formed part of the “Why We Do What We Do” campaign, which received glowing reviews and achieved widespread reach. The content was also embraced by schools and educational institutions as valuable teaching material, ensuring that the campaign’s message became an educational resource for future generations.
INVAP is a world-class leader in technological projects in Argentina, specialising in the development, implementation, and management of highly sophisticated, multidisciplinary projects. Based in Bariloche, Patagonia, INVAP has a significant impact on the town and region, not only by advancing local technologies but also by providing jobs for hundreds of families and instilling a sense of pride in the community.
We began by carefully analysing a diverse range of INVAP’s projects and decided to present them in a fresh, inspiring way. Through a creative and technological approach, we crafted an engaging visual style, blending simple yet detailed animation to make the projects more accessible and appealing.
We produced five 1-minute videos, each offering clear explanations of different projects, highlighting their significance and the positive impact they have on the everyday lives of local people.
These videos formed part of the “Why We Do What We Do” campaign, which received glowing reviews and achieved widespread reach. The content was also embraced by schools and educational institutions as valuable teaching material, ensuring that the campaign’s message became an educational resource for future generations
Developed with:
England, Europe, Canada, South Africa
6 Marryat Square, London, SW66UA
Roydon Turner | Founder & CCO
Roydon@allgoodco.org
Byron Grant | Executive Producer
Byron@allgoodco.org
Argentina, North & South America, Asia
Las Retamas 20353, Bariloche
www.simbiosis.cc
Carlos@simbiosis.cc