CAUSE: Healthcare Fundraising
Boston Children’s Hospital Foundation advocates for the health of children from low-income urban communities. To fund their services, infrastructure and research, they depend on private donations collected through various campaigns. This campaign was a major part of that effort and its success.
We needed to tell the story of one of the most advanced, technologically innovative hospitals in the world, while maintaining a playful and warm tone to remind people that its true focus is the children who benefit from its care.
This video was a crucial part of a campaign that raised $1.3 billion, dedicated to children’s care, infrastructure, and research into cancer treatments and cardiac conditions, among other areas. It was developed in collaboration with 1stAveMachine at the request of Mullen Lowe New York.
Boston Children’s Hospital Foundation advocates for the health of children from low-income urban communities. To fund their services, infrastructure and research, they depend on private donations collected through various campaigns. This campaign was a major part of that effort and its success.
Before asking individuals and companies to donate to this worthy cause, we chose to share the hospital’s story—its incredible history and promising future—through a short, inspiring film.
We decided to avoid post-production effects, opting instead to create a real pop-up book. This approach felt authentic, childlike, and playful, allowing us to explore a range of narrative tools. The book’s graphic elements helped us depict complex situations in a simple, warm manner, while the surprise of each unfolding kept viewers engaged throughout the film.
Before asking individuals and companies to donate to this worthy cause, we chose to share the hospital’s story—its incredible history and promising future—through a short, inspiring film.
We decided to avoid post-production effects, opting instead to create a real pop-up book. This approach felt authentic, childlike, and playful, allowing us to explore a range of narrative tools. The book’s graphic elements helped us depict complex situations in a simple, warm manner, while the surprise of each unfolding kept viewers engaged throughout the film.
This video was a crucial part of a campaign that raised $1.3 billion, dedicated to children’s care, infrastructure, and research into cancer treatments and cardiac conditions, among other areas. It was developed in collaboration with 1stAveMachine at the request of Mullen Lowe New York.
Developed with:
England, Europe, Canada, South Africa
6 Marryat Square, London, SW66UA
Roydon Turner | Founder & CCO
Roydon@allgoodco.org
Byron Grant | Executive Producer
Byron@allgoodco.org
Argentina, North & South America, Asia
Las Retamas 20353, Bariloche
www.simbiosis.cc
Carlos@simbiosis.cc